Building a platform to provide opportunity
for connection and discovery within communities

Timeline

September – November, 2024 (3 months)

School

Parsons School of Design

Program

MPS Communication Design

Course

Major Studio 1

Overview

The goal was to evoke a sense of community through a digital forum. I drew inspiration from the idea of a gathering place, similar to an old village square or community house. The problem arose from the observation that people struggle to meet others within their community or to get involved locally. I wanted to create a digital space for people to discover what was happening around them, and get involved. I explored how we can create a sense of community in a city environment, where our repeated interaction with others is limited.

Solution

For this project, we went through a regimented process to create a product, from problem discovery to high-fidelity prototypes. We interviewed, sketched, tested, and designed apps around the topic of our choosing. My main issue was grappling with the concept of how to create lasting connections with other people. I solved this through attempting to showcase local happenings, giving people the option to attend, meet, and connect in person and on the app.

Problem

People struggle to meet others within their community or to get involved locally.

Research Questions

How do people interact with their community?

How do people define community? 

How are people making lasting relationships?

Goals

Find a people in your area with similar interests and hobbies

Suggest events for people to attend in their neighborhood

Make it easy for people to find things happening in their community

User Interviews

Insight

People need familiarity when meeting new people to feel safe.

User

“I would find a mutual friend or friend to try new things with me.”

Vee Mai

New to the city

Introvert

Creative

How Might We

Make users feel safe and familiar while meeting new people online?

Insight

People want to build relationships naturally.

User

“When you first meet someone and it fits, you know.”

Emma de Suyrot

New to the city

Extrovert

Athletic

How Might We

Create a natural feeling when people are meeting online?

Insight

Friendships are built on values, not just hobbies or interests.

User

“I need to have common beliefs with my friends.”

Rice Gallardo

6 Years in NYC

Introvert

Gamer

How Might We

Match people based on values and background instead of interests?

Insight

Community is not just about knowing people.

User

“I don’t know if community and knowing people are the same.”

Amely Richter

New to the city

Extrovert

Artistic

How Might We

Build community through a digital platform, connecting people to their environment?

Ideation

Idea

Find people based on events, which creates a group chat.

sketch

Idea

Use games to make bonding fun and refine your match algorithm for people and events.

sketch

Idea

Create a quiz that makes you describe one of your best friends.

sketch

Low-Fidelity

Testing

High-Fidelity